The performance of a website directly impacts the site's visibility on search engines, affecting its ability to draw and retain visitors. As a result, it's essential to conduct a thorough SEO audit to identify any potential problems that could be hampering your website’s performance.

An SEO audit is a process that helps you identify issues that could be preventing your site from ranking well on search engines. These problems can range from technical errors to content-specific problems.

A significant aspect of website performance is page loading time. A slow website not only leads to a poor user experience but also affects search engine rankings. By an SEO audit, you can spot reasons for slow website speed and take corrective measures.

In addition, an SEO audit also points out the quality of content on your website. High-quality, appropriate content is crucial for better search engine rankings. The audit can reveal if your website contains duplicate content, unrelated keywords, or poorly optimized meta descriptions, leading to reduced SEO performance.

Aside from that, an SEO audit can help you know whether your website is correctly optimized for mobile devices. With most of internet users accessing the web via mobile devices, it's crucial that your website is optimized for mobile viewing for better user experience and enhanced search engine rankings.

Also, an SEO audit can disclose any broken links or webpages that are resulting in 404 errors, both of which can adversely impact user experience and SEO ranking. The audit is designed to highlight these errors, allowing you to fix them right away and improve your site’s performance.

In conclusion, it’s Search Engine optimisation important to note that an SEO audit also assists in making an efficient SEO strategy. By knowing what's working and what's not, you would be able to devise a strategy that's tailored to your website's unique needs which will enhance its performance, increase visibility, and draw in more visitors.

In summary, the importance of website performance and a thorough SEO audit cannot be underestimated. Ensure you conduct regular SEO audits to identify and fix potential issues that could be affecting your site's performance. This proactive approach will keep your website modernized, user-friendly, and ranking well in search results, thus driving more traffic and ultimately, making possible business success.